Read I'll Be Your Mirror: The Selected Andy Warhol Interviews Online
Authors: Kenneth Goldsmith
W: But some are!
B: The giant scale of your work has made it necessary for you, like Davis, to dispense with the use of actual artifacts. I find it interesting that Davis has acknowledged among his influences, both Leger, whom he once described as “the most American painter painting today” . . .
W: Oh yes, the comic strip painter.
B: . . . and Seurat.
W: I’m seeing dots before my eyes. Where does Seurat fit in?
B: I think Pop Artists ought to slap a paternity suit on Seurat.
W: Oh, not now. Pop Art has more fathers than Shirley Temple had in her movies. I don’t want to know who the father of this movement is. In those Shirley Temple movies, I was so disappointed whenever Shirley found her father. It ruined everything. She had been having such a good time, tap dancing with the local Kiwanis Club or the newspaper men in the city room.
B: Fm just looking for a tidy parallel in art history. I think we have one if we let Monet father Abstract Expressionism and Seurat father Pop Art. The neo-impressionists found their predecessors careless and romantic. They demanded a return to form and structure. Seurat sought to make his subjects monumental and permanent. But his attitude toward his subjects shows an almost inhuman detachment. He chose “impure” and ordinary subject matter and he was able to monumentalize these subjects, distilling their ordinariness, until his paintings achieved the kind of grandeur and lifelessness that we expect to be reserved for “noble” Poussinist subjects. Seurat drew every single detail from the most banal scenes of his time, but he withdrew all life from them. Just like a Pop Artist, he wanted to purge art of human passion and avoid all the hazards of a sensuous paint surface.
W: But why do you want to make Seurat the father of Pop Art? Don’t you remember the Monet retrospective at the Museum of Modern Art and what
that
did to Abstract Expressionism? The galleries had been full of Abstract Expressionists and Impressionists. And then, it was as if somebody said, “Why, look at Monet, that sweet old man, he was doing all these wild things before you were born.” And collectors stopped buying the new painters. What happened to all those Abstract Impressionists? Do you want the same thing to happen to Pop Art?
B: But it’s unlikely we’ll have another Seurat show.
W: There’ll be another fire, if there is. Anyway, you’ve dropped so many names, how can you remember what you’re talking about? Stuart Davis, Rothko, Monet, Mona Lisa.
B: Some critics have compared you to Henri Rousseau and Norman Rockwell.
W: I guess I’ve been influenced by everybody. But that’s good. That’s pop.
B: You said you wanted my candid opinions.
W: But that was before I knew what you were going to say! You have such definite opinions about things, it won’t do for an interview. Let’s get a ghost to do our interview. Then we won’t have to do any more thinking.
B: (That sounds good.) Are ghost-interviews pop?
GRS:
2
Yes, they’re pop.
1
Meyer Schapiro. Art historian and critic, 1904–1996.
2
Gene R. Swenson. Art critic and collector, 1934–1969. (See Swenson’s interview with Warhol, "What is Pop Art?" 1963, p. 15.)
This widely quoted interview gives the first in-depth public glimpse of Andy Warhol in the heady early days of his Pop Art career. Several Warhol
bon mots
are printed for the first time, most notably “I think everybody should be a machine
”
However, the interview’s legacy has proven troublesome. According to Warhol biographer David Boudon:
Swenson and Warhol were good friends, but the artist was in one of his uncooperative moods, prompting the critic to conceal his tape recorder during the interview
1
. Some of the more “intellectual” sounding quotes attributed to Warhol may have been doctored by Swenson, particularly the remarks concerning the
Hudson Review
, a literary quarterly that Warhol was not known to read.
Swenson’s discussion with Warhol was one of eight interviews with as many artists published under the title “What Is Pop Art?” in the November 1963 and February 1964 issues of
Art News
. Seven of Swenson’s eight interviews were reprinted in
Pop Art Redefined
(London: Thames and Hudson, 1969) by John Russell and Suzi Gablik. Through careless editing, the last eight paragraphs of Swenson’s interview with painter Tom Wesselmann . . . are appended to Swenson’s interview with Warhol. As a result of this production goof, several of Wesselmann’s remarks are erroneously attributed to Warhol. . . . Because of the
Pop Art Redefined
catalog, the phony Warhol quotes are continually perpetuated. (Bourdon, 163)
In this interview, Swenson asks Warhol to discuss the origins of his
Death & Disaster
series. Warhol answers: “It was Christmas or Labor Day–a holiday–and every time you turned on the radio they said something like
, ’4
million are going to die in traffic accidents’. . .. With tragic irony, Gene Swenson died at age thirty-five in a traffic collision in August 1969. He and his mother were driving along an interstate highway in western Kansas–they were second in a line of cars when, ahead of them, a tractor-trailer suddenly jack-knifed, killing everybody in the first three automobiles” (Bourdon, 163
)
–KG
Someone said that Brecht wanted everybody to think alike. I want everybody to think alike. But Brecht wanted to do it through Communism, in a way. Russia is doing it under government. It’s happening here all by itself without being under a strict government; so if it’s working without trying, why can’t it work without being Communist? Everybody looks alike and acts alike, and we’re getting more and more that way.
I think everybody should be a machine.
I think everybody should like everybody.
Is that what Pop Art is all about?
Yes. It’s liking things.
And liking things is like being a machine?
Yes, because you do the same thing every time. You do it over and over again.
And you approve of that?
Yes, because it’s all fantasy. It’s hard to be creative and it’s also hard not to think what you do is creative or hard not to be called creative because everybody is always talking about that and individuality. Everybody’s always being creative. And it’s so funny when you say things aren’t, like the shoe I would draw for an advertisement was called a “creation” but the drawing of it was not. But I guess I believe in both ways. All these people who aren’t very good should be really good. Everybody is too good now, really. Like, how many actors are there? There are millions of actors. They’re all pretty good. And how many painters are there? Millions of painters and all pretty good. How can you say one style is better than another? You ought to be able to be an Abstract-Expressionist next week, or a Pop artist, or a realist, without feeling you’ve given up something. I think the artists who aren’t very good should become like everybody else so that people would like things that aren’t very good. It’s already happening. All you have to do is read the magazines and the catalogues. It’s this style or that style, this or that image of man–but that really doesn’t make any difference. Some artists get left out that way, and why should they?
Is Pop Art a fad?
Yes, it’s a fad, but I don’t see what difference it makes. I just heard a rumor that G. quit working, that she’s given up art altogether. And everyone is saying how awful it is that A. gave up his style and is doing it in a different way. I don’t think so at all. If an artist can’t do any more, then he should just quit; and an artist ought to be able to change his style without feeling bad. I heard that Lichtenstein said he might not be painting comic strips a year or two from now–I think that would be so great, to be able to change styles. And I think that’s what’s going to happen, that’s going to be the whole new scene. That’s probably one reason I’m using silk screens now. I think somebody should be able to do all my paintings for me. I haven’t been able to make every image clear and simple and the same as the first one. I think it would be so great if more people took up silk screens so that no one would know whether my picture was mine or somebody else’s.
It would turn art history upside down?
Yes.
Is that your aim?
No. The reason I’m painting this way is that I want to be a machine, and I feel that whatever I do and do machine-like is what I want to do.
Was commercial art more machine-like?
No, it wasn’t. I was getting paid for it, and did anything they told me to do. If they told me to draw a shoe, I’d do it, and if they told me to correct it, I would–I’d do anything they told me to do, correct it and do it right. I’d have to invent and now I don’t; after all that “correction,” those commercial drawings would have feelings, they would have a style. The attitude of those who hired me had feeling or something to it; they knew what they wanted, they insisted; sometimes they got very emotional. The process of doing work in commercial art was machine-like, but the attitude had feeling to it.
Why did you start painting soup cans?
Because I used to drink it. I used to have the same lunch every day, for twenty years, I guess, the same thing over and over again. Someone said my life has dominated me; I liked that idea. I used to want to live at the Waldorf Towers and have soup and a sandwich, like that scene in the restaurant in
Naked Lunch
. . . .
We went to see
Dr. No
at Forty-second Street. It’s a fantastic movie, so cool. We walked outside and somebody threw a cherry bomb right in front of us, in this big crowd. And there was blood, I saw blood on people and all over. I felt like I was bleeding all over. I saw in the paper last week that there are more people throwing them–it’s just part of the scene–and hurting people. My show in Paris is going to be called “Death in America.” I’ll show the electric-chair pictures and the dogs in Birmingham and car wrecks and some suicide pictures.
Why did you start these “Death” pictures?
I believe in it. Did you see the
Enquirer
this week? It had “The Wreck that Made Cops Cry”–a head cut in half, the arms and hands just lying there. It’s sick, but I’m sure it happens all the time. Fve met a lot of cops recently. They take pictures of everything, only it’s almost impossible to get pictures from them.
When did you start with the “Death” series?
I guess it was the big plane crash picture, the front page of a newspaper: 129 DIE. I was also painting the
Marilyns
. I realized that everything I was doing must have been Death. It was Christmas or Labor Day–a holiday–and every time you turned on the radio they said something like, “4 million are going to die.” That started it. But when you see a gruesome picture over and over again, it doesn’t really have any effect.
But you’re still doing “Elizabeth Taylor” pictures.
I started those a long time ago, when she was so sick and everybody said she was going to die. Now I’m doing them all over, putting bright colors on her lips and eyes.
My next series will be pornographic pictures. They will look blank; when you turn on the black lights, then you see them–big breasts and. . . . If a cop came in, you could just flick out the lights or turn on the regular lights–how could you say that was pornography? But I’m still just practicing with these yet. Segal did a sculpture of two people making love, but he cut it all up, I guess because he thought it was too pornographic to be art. Actually it was very beautiful, perhaps a little too good, or he may feel a little protective about art. When you read Genet you get all hot, and that makes some people say this is not art. The thing I like about it is that it makes you forget about style and that sort of thing; style isn’t really important.
Is “Pop” a bad name?
The name sounds so awful. Dada must have something to do with Pop–it’s so funny, the names are really synonyms. Does anyone know what they’re supposed to mean or have to do with, those names? Johns and Rauschenberg–Neo-Dada for all these years, and everyone calling them derivative and unable to transform the things they use–are now called progenitors of Pop. It’s funny the way things change. I think John Cage has been very influential, and Merce Cunningham, too, maybe. Did you see that article in the Hudson Review [“The End of the Renaissance?,” Summer, 1963]? It was about Cage and that whole crowd, but with a lot of big words like radical empiricism and teleology. Who knows? Maybe Jap
2
and Bob
3
were Neo-Dada and aren’t anymore. History books are being rewritten all the time. It doesn’t matter what you do. Everybody just goes on thinking the same thing, and every year it gets more and more alike. Those who talk about individuality the most are the ones who most object to deviation, and in a few years it may be the other way around. Some day everybody will think just what they want to think, and then everybody will probably be thinking alike; that seems to be what is happening.
1
The hidden mircrophone technique would be used to great effect later in the decade in "Cab Ride with Andy Warhol" by Frederick Ted Castle, 1967, p. 150.
2
Jasper Johns. Artist, b. 1930.
3
Robert Rauschenberg. Artist, b. 1925.