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Authors: George Lakoff
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This book would not have been possible without the intellectual and emotional support of my wife, Kathleen Frumkin, whose eye and ear for political outrages and linguistic nuances have informed this work throughout.
Editors are usually anonymous, but Eric Chinski deserves special mention. This book was written at his suggestion, and he slogged through many drafts, not just helping with the prose and organization but also catching dozens of places where ideas needed to be elaborated.
I especially celebrate the staff and interns of the Rockridge Institute for intellectual stimulation of the highest order: David Brodwin, Kenton de Kirby, Marc Ettlinger, Hilary Hammell, Thomas Hughes, Dan Kurtz, Terry Leach, Erik Sahlin, Anat Shenker-Osorio, Jessica Stites, Nancy Urban, and Alyssa Wulf.
Chapter 7
draws on observations by Nancy Urban and Alyssa Wulf on interconnectedness and complex causation in environmental discourse. Marc Ettlinger also worked as my research assistant at the University of California.
Arianna Siegel and Sherry Reson have helped keep my life in order.
I also celebrate the Neural Theory of Language Group at the International Cognitive Science Institute, especially Ben Bergen,
John Bryant, Nancy Chang, Ellen Dodge, Jerry Feldman, Olya Gurevich, Shweta Narayan, and Srini Narayanan.
Vittorio Gallese, friend and coauthor, took me through the details of mirror neuron research and helped me understand how frames could be physically embodied.
Mark Johnson, my colleague for more than twenty-five years, helped enormously when I needed his help.
I cannot say enough about how Peter Teague has helped over the years discussing topics on framing.
Joan Blades, Wes Boyd, Don Hazen, Markos Moulitsos, and Glenn Smith have been supportive throughout.
Steve Silberstein has been a friend and inspiration in all this work.
My son, Andy Lakoff, keeps teaching me new ways to think.
My brother, Sandy Lakoff, keeps filling me in on what has been thought before.
I have been blessed to be able to teach at the University of California at Berkeley for more than thirty years. My students have always been extraordinarily stimulating—challenging, asking tough questions, teaching me in innumerable ways. I thank them all. My colleagues there astonish me with what they know and the new knowledge they have created. I hope to keep learning from them.
Financial support for this project came partly from the Rock-ridge Institute and partly from the Richard and Rhoda Goldman Fund during my stint in 2004–2005 as Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley.
Over the past several years, I have been fortunate to work with members of hundreds of advocacy groups, to learn from political leaders in the House and Senate and in the California legislature and from their staff members, to speak regularly with political journalists, to get to know deeply dedicated and knowledgeable members of the remarkable community of donors to political
campaigns and advocacy groups, to work with leaders in the religious and scientific communities, and especially to encounter and converse with the thousands of people who have been kind enough to come to hear me speak and pepper me with questions. If there is any wisdom in this book, it has come from those encounters.
Berkeley, CA
January 31, 2006