Read The Art of Voice Acting: the art and business of performing for voice over Online
Authors: James Alburger
fourth edition
The Craft and Business of Performing for Voiceover
James R. Alburger
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Library of Congress Cataloging-in-Publication Data
Alburger, James R., 1950-
The art of voice acting : the craft and business of performing for voice-over/ James R. Alburger. -- 4th ed.
p. cm.
Includes bibliographical references and index.
ISBN 978–0–240–81211–3
1. Television announcing--Vocational guidance. 2. Radio announcing--Vocational guidance. 3. Voice-overs. 4. Television advertising--Vocational guidance. 5. Radio advertising--Vocational guidance. I. Title.
PN1992.8.A6A42 2010
791.4502’8023––dc22
2010023399
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
For information on all Focal Press publications
visit our website at
www.elsevierdirect.com
12 13 5 4 3 2
Printed in the United States of America
This edition is dedicated…
To my business partner and the other half of The Voiceover Team, Penny Abshire. Thank you for your positive attitude; your expertise as a performance coach, director, and voice actor; and your dedication to maintaining the highest of standards in everything you do.
And…
To the many extremely talented voice actors, past and present, who have made their mark in the world of voiceover, and who freely share their knowledge and experience. Your support and encouragement of those students who have the passion for performing voiceover, and are serious, about mastering the skills of this challenging business is truly inspirational.
Voice acting is the performing craft of creating believable characters, in interesting relationships, telling compelling stories, using only the spoken word.
Mastering and applying the skills of voice acting will take your personal and professional communication to an entirely new level of effectiveness.
James R. Alburger
www.jamesalburger.com
THE BUSINESS OF VOICEOVER: PART I
The Many Roles of the Voice Actor
The Difference between “Voiceover” and “Voice Acting”
Breaking into the Business of Voiceover
7 Things You Must Know about Voiceover Work
3
Where to Start: Voiceover Basics
The Voiceover Performer as Actor and Salesperson
“Slip and Fall Accidents” (CD/11)
4
The Business of Voiceover: Getting Paid to Play
Making Money Doing Voiceover Work
Talent Agencies, Casting Agencies, Personal Managers, and Advertising Agencies
ACTING FOR VOICEOVER
Where Do You Sit in the Voiceover Orchestra?
20 Facts About Your Voice (CD/2)
“Come in Today” Script for Breath Control (CD/3)
Correcting Speech Problems and Habits
Voice and Body Exercises (CD/4, CD/5)
Tips for Maintaining Your Voice and Improving Performance
6
The Seven Core Elements of an Effective Performance (CD/6)
F
orget Who You Are and Focus: Core Element #6
7
Developing
Style & Technique
Three Steps to Creating an Effective Performance
The Elements of a Voice Acting Performance (CD/7)
Shortcuts that Trick Your Brain (CD/8)
Commit to Your Choices… and Adjust
Physical Attitudes to Help Delivery
Your Clothes Make a Difference
The Magic of Your Mind: If You Believe It, They Will!
9
Woodshedding and Script Analysis
The Director in the Front Row of Your Mind
Creating a Performance Road Map
Woodshed Your Script to Be More Believable
Your Best Tool Is Your Own Personality
Socio-cultural Awareness and RISC 3-D
The RISC Ten Socio-cultural Cells & Your Character
An Exercise for Creating Real Characters (CD/9)
Making Your Characters Believable
Tips for Performing All Types of Copy
Tips for Performing Single-Voice Copy
Public Awareness Campaign — “Expectations” (CD/12)
“East Cambridge Savings Bank” (CD/14)
“Small Business Success” (CD/15)
12
Dialogue
Copy: Doubles and Multiples
Tips for Performing Comedic Dialogue Copy
Dialogue and Multiple -Voice Scripts
13
Industrials: Long-Form and Narrative Copy
Tips for Performing Corporate and Narrative Copy
Corporate and Narrative Scripts
“The Power of Your Thoughts” (CD/20)
Pat Fraley’s Six Critical Elements of a Character Voice
Documenting Your Characters (CD/10)
Tips for Character an d Animation Copy
Character and Anim ation Scripts
Character Voice Examples (CD/21)
“Game Pilots” (CD/22)
Radio Imaging, Branding, Signature Voice
Gabrielle Nistico — Radio Imaging (CD/27)
Tips for Imaging, Promo, and Trailer Copy
16
Other Types of Voi ceover Work
Hilary Huber — A Bit about Audio Books
Zach Hanks — The Truth About Video Game VO
Connie Terwilliger — Concatenation (CD/23)
James Phillips — Automatic Dialog Replacement
THE BUSINESS OF VOICEOVER: PART 2
17
The Brave New World of New Media (Joe Klein)
A Revolution in Media Content & Delivery
The Present & Future of New Media
The Voice Actor’s Place in New Media
Your Professional Calling Card
Demo Rule #1: Don’t Produce Your Demo Until You Are Ready
Demo Rule #2: Your Demo
Must Accurately Represent Your Abilities
Versatility Is Your Selling Tool
Demo Tips, Tricks, Dos, & Don’ts
An Alphabetical Review of Voiceover Demo Categories
19
Your Demo Is Done, Now What?
Present Yourself as a Professional
Getting Your Demo Out There: To Duplicate or Not to Duplicate
20
How to Work in the Business of Voiceover
Promoting and Marketing Your Voiceover Talent
Finding and Working with an Agent
A Business Plan for Voice Actor You, Inc.
21
Setting Your Fees and Managing Your Business
How to Guarantee You’ll Be Paid
22
Shedding Light on the Dark Side of Voiceover (Sciglimpaglia)
Legal and Business Issues in the Voiceover Industry
Potential Liability Issues Specific to the Voiceover Industry
Contractual Issues and Considerations Relating to the Voiceover Industry
Intellectual Property Issues: Copyright and Trademarks
A Few Words on Business Insurance: Is it Really Necessary
Are You a Business? Or Just a Hobby?
A Million Dollar Studio in the Corner of a Room
The Challenge of Recording at Home
Advanced Home Studio Technology
Wearing the Hat of the Audio Engineer
Auditioning from Your Home Studio
What to Expect at a Live Audition
A Journey through the Creative Process
Types of Sessions, Setups, and Script Formats
26
Tips, Tricks, and Studio Stories
Beau Weaver — The Beginner’s Mind
Mike Harrison — It Ain’t Just Talking
Bill Ratner — Do It Like You Talk
Janet Ault — Leads From Biz Journals Work
Sylvia Aimerito — What’s the Big Deal?
Bettye Zoller — It Used to Be So Easy: Wearing two Hats
Paul M. Diaz — Caring Makes a Difference!
Marc Cashman — Coloring Our Words
David Kersten — On Getting Paid
Jeffrey Kafer — Do Your Voiceover Clients Know What Kind of Salsa They Want?
Amy Taylor — The Announcer Vortex
Dan Hurst — SHUT UP, Already!!!
Michael Minetree — Timing Is Everything!
Maxine Dunn — The Importance of Marketing Materials
Connie Terwilliger — Auditioning in The 2000s
Beverly Bremers — Helping Hands
Penny Abshire — If You Think You Can… or You Can’t…You’re Right!