Chapter 5: Passion: Putting a Ding in the Universe
1
“Steve Jobs: The Rolling Stone Interview.”
2
Edward Eigerman, personal interview, November 2007.
3
Sculley,
Odyssey
, p. 164.
5
John Sculley, personal interview, December 2007.
6
“Triumph of the Nerds: How the Personal Computer Changed the World,” PBS TV show, hosted by Robert Cringely, 1996. (http://
www.pbs.org/nerds/part3.html
)
7
Rama Dev Jager,
In the Company of Giants: Candid Conversations with the Visionaries of the Digital World
(Rafael Ortiz, 1997).
9
“The New, Improved Steve Jobs.” Interview with Alan Deutschman, by Janelle Brown, Salon, Oct. 11, 2000. (
dir.salon.com/
story/tech/books/2000/10/11/deutschman/index1.html)
Chapter 6: Inventive Spirit: Where Does the Innovation Come From?
1
“Apple Puts Power Mac G4 Cube on Ice.” (
www.apple.com/
pr/library/2001/jul/03cube.html)
2
Andrew Orlowski in
The Register
, March 15, 2001. (http://www .
theregister.co.uk
/2001/03/15/apple_abandons_cube/)
4
Sculley,
Odyssey
, p. 285.
6
Jean Louis Gassée,
The Third Apple: Personal Computers and the CulturalRevolution
(Orlando, Fla.: Harcourt Brace Jovanovich, 1985), p. 115.
9
“Steve Jobs: The Rolling Stone Interview.”
14
“The Seed of Apple’s Innovation.”
15
“Steve Jobs: The Rolling Stone Interview.”
17
“Triumph of the Nerds.”
19
“The Wired Interview: Steve Jobs.”
20
Smithsonian Institution Oral and Video Histories: “Steve Jobs.”
21
Sculley,
Odyssey
, p. 63.
22
John Sculley, personal interview, December 2007.
23
Sculley,
Odyssey
, p. 156.
25
Jon Rubinstein, personal interview, October 2006.
26
Personal interview, October 2006
27
Jon Rubinstein, personal interview, October 2006.
31
“Commentary: Sorry, Steve: Here’s Why Apple Stores Won’t Work,” by Cliff Edwards,
Business Week
, May 21, 2001.
34
Report of Ron Johnson’s speech.
38
“Apple: America’s Best Retailer.”
39
“Apple Has a List of 100 Potential Store Sites.”
40
Report of Ron Johnson’s speech.
41
“Apple Has a List of 100 Potential Store Sites.”
Chapter 7: Case Study: How It All Came Together with the iPod
1
Personal interview, October 2006.
2
Macworld 2001 conference keynote.
4
Steven Levy,
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(New York: Simon & Schuster, 2007), p. 29.
6
Jon Rubinstein, personal interview, September 2006.
7
“How Big Can Apple Get?”
Chapter 8: Total Control: The Whole Widget
1
“Steve Jobs, the iPhone and Open Platforms,” by Dan Farber,
ZDnet.com
, Jan. 13, 2007.
3
“If He’s So Smart... Steve Jobs, Apple, and the Limits of Innovation,” by Carleen Hawn,
Fast Company
, Issue 78, Jan. 2004, p. 68.
11
“Sell digital experiences, not products. Solution boutiques will help consumers buy digital experiences,” by Ted Schadler, Forrester Research, Dec. 20, 2005. (
www.forrester.com/Research/
Document/Excerpt/0,7211,38277,00.html)
13
“Hardware and Software.”
15
“How Big Can Apple Get?”
Index
Adobe, and OS X support
Advanced Technology Group (ATG)
Advertising
agencies
criticism of ads
image of Apple
“I’m a Mac” campaign
importance to Jobs
iPod silhouettes
Jobs as master
Jobs’s goals
lifestyle advertising
market research, lack of
John Sculley, role of
Super Bowl ad ( )
Switchers campaign
“Think Different,”
Airport
Alienware
Amelio, Gilbert
Anderson, Fred
Apple Camp
Apple Inc.
advertising
Apple I
Apple II
Apple Stores
AppleTV
brand, strength of
business systems
decline of
enterprise market, avoidance of
Apple Inc.
(cont.)
founding/growth of Human Interface Guidelines
iMacs
iMovie
innovation at
iPhoto
iPod
“i” prefix
layoffs
losses posted ( )
Mac
Mac OS X
Macworld Expo
manufacturing
marketing
NeXT
NeXTstep
online store
packaging
PowerBook
Power Mac G Cube
Power Macintosh G
pricing of products
product design
profit margins
QuickTime
secrecy
stock options
Windows-compatible products
See also
Jobs, Steve;
specific products and topics
Apple I
Apple II
ads for
design of
incompatibility with Mac
as innovation
Apple stores
design/appearance of
digital hub/solution zones
executives
as innovation
as learning environment
lifestyle store
locations
profitability of
staffing
AppleTV
AT&T, iPhone deal
Atkinson, Bill
Baig, Edward
Bell, Gordon
Bird, Brad
Booker, Charlie
Bricklin, Dan
Brunner, Robert
Business systems
Catmull, Ed
Chiat/Day.
See
TBWA/Chiat/ Day
Chieco, Vinnie
Chips, suppliers of
Clones, of Apple products
Clow, Lee
Cook, Tim
Creativity
Jobs on
See also
Innovation
Decision-making process, of Jobs
Dell, profit margins
Design.
See
Product design
Deutschman, Alan
Digital hub
Apple Stores
implementation of
and iPod
Jobs on
Disney, Pixar
Docter, Pete
Drexler, Millard “Mickey”
Dylan, Bob
eBook
Eigerman, Edward
Ellison, Larry
Esslinger, Hartmut
Fadell, Tony
Feature creep
FireWire
Focus
Jobs, strengths of
lessons from Steve
organizational simplicity
product-related
and reorganization of Apple
saying “no,”
Foden, Athol
Frankson, Bob
Friends Of Steve (F.O.S.)
Frog Design, Inc.
Gadgets
Garageband
Gassée, Jean Louis
Gates, Bill
See also
Microsoft
Gateway, retail operation
Genius Bar
Godin, Seth
Gore, Al
Graphics design department
Heinen, Nancy
Hero/asshole rollercoaster
Hertzfeld, Andy
Hoddie, Peter -
Horn, Bruce
Human Interface Guidelines
iBook
iLife apps
iMacs
capabilities of
design of
packaging of
presentation of
“I’m a Mac” campaign
iMovie
Innovation
Airport
Apple innovative products
business innovation
and creativity
digital hub
and existing technologies -
and flexible thinking -
graphical user interface -
Jobs on
lessons from Steve
magnetic latches
mistakes
mouse
and product-orientation -
R&D spending
sources of
USB, Apple use of
Internet bubble
iPhone
as closed platform
Macworld Expo launch
pricing of
security weakness
as transformative device
Windows compatibility
iPhoto
iPod
advertising
as closed platform
design of