Fast Food Nation: What The All-American Meal is Doing to the World (56 page)

Bigari, Steve,
66

Birdseye, Clarence,
113

Bjerklie, Steven P.,
202
,
218
,
310
n

Black Hawks,
93

BMI.
See
Body Mass Index (BMI)

Body Mass Index (BMI),
240

Boeing,
19

Book It! Program,
55–56

Boone, Pat,
25

Bove, Jose,
244

Bovine spongiform encephalopathy (BSE),
202

Boyle, J. Patrick,
207

Bozos Circus
,
41

Brands,
4
,
43
,
229

Brandweek,
4
,
229

Brazil,
230
,
244

Brewer, Dave,
71

Brinker, Norman,
88

Britain.
See
United Kingdom

Broken Heartland
(Davidson),
147

Brothers, Joyce,
105

Bruce, Douglas,
64

BSE (bovine spongiform encephalopathy),
202

Buck’s Pizza,
98

Buddy’s Bar-B-Q,
98

Budweiser,
43

Bugsy Malone
,
68

Bureau of Labor Statistics,
172
,
180

Burger Fries,
130

Burger King: advertising to children,
51
,
231
;

and Cheyenne Mountain Air Force Station,
2
;

and crime,
85
,
86
;

deliberate food contamination at,
222
;

and flavor additives,
125–26
,
128
;

franchises for,
98
;

and french fries,
117
;

history of,
24
;

and Hudson Foods,
194
;

and impulsive buying,
66
;

at industry top,
27
;

as international,
229
;

Kids Club,
45
;

labor practices,
69–72
,
82
;

and Nickelodeon,
48
;

and obedience,
75
;

and overtime wages,
74
;

playgrounds at,
47
;

portion sizes at,
241
;

profit margins of soda,
286
n;

and restaurant technology,
71
;

and Teletubbies,
48
;

and throughput,
69
;

training manual of,
70
;

and Uniform Commercial Code,
101
.
See also
Insta-Burger King

Burns, Matthew,
22

Bush, Barbara,
104
,
106

Bush, George,
105
,
206

Bush Boake Allen,
121

Bushey, John,
57

Business Insurance
,
160

Butchers,
154

Cabbage Patch Kids,
47

Cadbury-Schweppes,
53

Caffeine,
54

California: citrus production in,
13–14
;

drive-in restaurants in,
17
;

fast food industry development in,
19–21
;

Hell’s Angels in,
21
;

migrant workers in,
161–62
;

population growth in,
15–16
;

resident migration from, to Colorado Springs,
61–65
;

and World War II,
18
.
See also
specific cities

Callicrate, Mike,
143–44

Cameron, Mike,
55

Campbell, William J.,
17

Camp Carson,
61

Campylobacter jejuni
,
196
,
202–3

Canada,
77
,
117
,
230

Cappelli, Mike,
77

Cappelli, Tom,
77

Captain D’s,
86

Cargill,
8
,
230

Carhops,
17
,
18
,
24

Carlin, George,
234

Carlini, Trent,
234

Carl Karcher Enterprises, Inc. (CKE),
25–28

Carl’s Drive-in Barbeque,
18–19

Carl’s Jr. restaurants: competition of,
24
;

creation of,
21–22
;

franchises for,
25
,
98
;

and growth,
267
;

interstate expansion of,
25
,
78
;

portion sizes at,
241

Carnation Milk Company,
35

Carpal tunnel syndrome,
187

Carriba’s,
78

Carter, Jimmy,
208

Cartoon Network,
46

Cassidy, David,
234

Catfish industry,
159

Cattle industry: and beef consumption,
142
,
277
n;

and Beef Trust,
137
;

breeds of cattle,
255–56
;

and captive supplies,
138
,
142–43
;

chicken manure as cattle feed,
202–3
;

and disease,
201–4
,
257
;

economic problems in,
136–38
,
142–43
,
144–47
;

and environmentalism,
133–35
;

and European exports,
142
;

and fast food industry,
8–9
;

and hormones,
263
;

intimidation by meatpacking industry,
143–44
;

and land trusts,
145
;

“mad cow disease,”
202
;

secret pricing in,
143
;

suicide rates in,
146
.
See also
Meatpacking industry

Cattle King Packing Company,
218–19

CDC.
See
Centers for Disease Control and Prevention (CDC)

Census Bureau,
306
n

Center for Public Integrity,
210

Center for Science in the Public Interest,
54

Centers for Disease Control and Prevention (CDC),
195
,
222
,
240

Chain, Steve,
276
n

Chain Operators Exchange (COEX),
236–39
,
290
n

Chamber of Commerce, U.S.,
185

Chandler, Alfred D.,
68–69

Chemical Market Reporter
,
124

Cheskin, Louis,
97–98

Chevy’s,
73

Cheyenne Mountain Air Force Station,
1–2
,
7
,
275
n

Chicago,
16
,
152–53
,
155–57

Chicago Historical Society,
306
n

Chicago Tribune
,
179

Chicken industry.
See
Poultry industry

Chicken manure,
202–3

Chicken McNuggets,
139–40
,
301
n

Chicken Shack,
98

Child labor and child labor laws,
73
,
80
,
82
,
261
,
262

Children: and Disney and Kroc,
33
;

and
E. coli
0157:H7,
198–99
;

and hamburgers,
198
;

and heart attacks,
242
;

and hemolytic uremic syndrome (HUS),
199–200
;

impact of fast food industry on,
9
;

Internet as data source on,
45
;

and mass marketing techniques,
8
;

and meat contamination,
218–21
;

obesity of,
242
;

and soft drink consumption,
54–55
;

as target customers,
40–49
,
231
,
262
,
267
;

and television advertising,
45–46

Children’s Online Privacy Protection Act,
45

Child Welfare League,
46

Chili’s,
88

China,
230
,
231
,
242

Christian Coalition,
63

Chuck E. Cheese,
87

Cigarette advertising,
262

Citric acid,
143

CKE.
See
Carl Karcher Enterprises, Inc. (CKE)

Clean Air Act,
165–66

Cleaning crews,
176–78
,
310–11
n

Clinton administration,
185
,
207
,
210
,
214
,
215

Clostridium perfringens
,
197

CME KidCom Ad Traction Study II,
43

Coan, Mike,
160

Coble, Howard,
101

Coca-Cola: and brand recognition,
4
,
229
;

in China,
231
;

marketing of, in public schools,
51
,
53–55
,
56
;

and Mc-Donald’s,
54
;

and nutrition,
54
;

and profit margins,
286
n