Alibaba's World (25 page)

Prior to joining Alibaba.com in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000 to 2008, Porter worked as a Vice President at Alibaba.com and Alibaba
Group, at various times leading the company’s international website operations, international marketing, and corporate affairs as one of the company’s first American employees. He is
the writer/director of
Crocodile in the Yangtze
, a documentary about the rise of Alibaba and its famous founder, Jack Ma. He lives in Las Vegas.

First published in the United States 2015 by Palgrave Macmillan® Trade, a division of St. Martin’s Press LLC

First published in the UK 2015 by Macmillan

This electronic edition published in the UK 2015 by Macmillan
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ISBN 978-1-4472-9065-0

Copyright © Porter Erisman, 2015

Design and illustration by Pan Macmillan Art Department

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