Authors: Jonathan Franzen
There’s never been much love lost between literature and the marketplace. The consumer economy loves a product that sells at a premium, wears out quickly or is susceptible to regular improvement, and offers with each improvement some marginal gain in usefulness. To an economy like this, news that stays news is not merely an inferior product; it’s an
antithetical
product. A classic work of literature is inexpensive, infinitely reusable, and, worst of all, unimprovable.
After the collapse of the Soviet Union, the American political economy had set about consolidating its gains, enlarging its markets, securing its profits, and demoralizing its few remaining critics. In 1993 I saw signs of the consolidation everywhere. I saw it in the swollen minivans and broad-beamed trucks that had replaced the automobile as the suburban vehicle of choice—these Rangers and Land Cruisers and Voyagers that were the true spoils of a war waged to keep American gasoline cheaper than dirt, a war that had played like a thousand-hour infomercial for high technology, a consumer’s war dispensed through commercial television. I saw leaf-blowers replacing rakes. I saw CNN holding hostage the travelers in airport lounges and the shoppers in supermarket checkout lines. I saw the 486 chip replacing the 386 and being replaced in turn by the Pentium so that, despite new economies of scale, the price of entry-level notebook computers never fell below a thousand dollars. I saw Penn State win the Blockbuster Bowl.
Even as I was sanctifying the reading of literature, however, I was becoming so depressed that I could do little after dinner but flop in front of the TV. We didn’t have cable, but I could always find something delicious: Phillies and Padres, Eagles and Bengals,
M*A*S*H
,
Cheers
,
Homicide
. Naturally, the more TV I watched, the worse I felt. If you’re a novelist and even
you
don’t feel like reading, how can you expect anybody else to read your books? I believed I
ought
to be reading, as I believed I
ought
to be writing a third novel. And not just any third novel. It had long been a prejudice of mine that putting a novel’s characters in a dynamic social setting enriched the story that was being told; that the glory of the genre consisted of its spanning of the expanse between private experience and public context. And what more vital context could there be than television’s short-circuiting of that expanse?
But I was paralyzed with the third book. I was torturing the story, stretching it to accommodate ever more of those things-in-the-world that impinge on the enterprise of fiction writing. The work of transparency and beauty and obliqueness that I wanted to write was getting bloated with issues. I’d already worked in contemporary pharmacology and TV and race and prison life and a dozen other vocabularies; how was I going to satirize Internet boosterism and the Dow Jones as well, while leaving room for the complexities of character and locale? Panic grows in the gap between the increasing length of the project and the shrinking time increments of cultural change: How to design a craft that can float on history for as long as it takes to build it? The novelist has more and more to say to readers who have less and less time to read: Where to find the energy to engage with a culture in crisis when the crisis consists in the impossibility of engaging with the culture? These were unhappy days. I began to think that there was something wrong with the whole model of the novel as a form of “cultural engagement.”
in the nineteenth century
, when Dickens and Darwin and Disraeli all read one another’s work, the novel was the preeminent medium of social instruction. A new book by Thackeray or William Dean Howells was anticipated with the kind of fever that a late-December film release inspires today.
The big, obvious reason for the decline of the social novel is that modern technologies do a much better job of social instruction. Television, radio, and photographs are vivid, instantaneous media. Print journalism, too, in the wake of
In Cold Blood
, has become a viable creative alternative to the novel. Because they command large audiences, TV and magazines can afford to gather vast quantities of information quickly. Few serious novelists can pay for a quick trip to Singapore, or for the mass of expert consulting that gives serial TV dramas like
E.R
. and
NYPD Blue
their veneer of authenticity. The writer of average talent who wants to report on, say, the plight of illegal aliens would be foolish to choose the novel as a vehicle. Ditto the writer who wants to offend prevailing sensibilities.
Portnoy’s Complaint
, which even my mother once heard enough about to disapprove of, was probably the last American novel that could have appeared on Bob Dole’s radar as a nightmare of depravity. Today’s Baudelaires are hip-hop artists.
The essence of fiction is solitary work: the work of writing, the work of reading. I’m able to know Sophie Bentwood intimately, and to refer to her as casually as I would to a good friend, because I poured my own feelings of fear and estrangement into my construction of her. If I knew her only through a video of
Desperate Characters
(Shirley MacLaine made the movie in 1971, as a vehicle for herself), Sophie would remain an Other, divided from me by the screen on which I viewed her, by the surficiality of film, and by MacLaine’s star presence. At most, I might feel I knew MacLaine a little better.
Knowing MacLaine a little better, however, is what the country mainly wants. We live in a tyranny of the literal. The daily unfolding stories of O. J. Simpson, Timothy McVeigh, and Bill Clinton have an intense, iconic presence that relegates to a subordinate shadow-world our own untelevised lives. In order to justify their claim on our attention, the organs of mass culture and information are compelled to offer something “new” on a daily, indeed hourly, basis. Although good novelists don’t deliberately seek out trends, many of them feel a responsibility to pay attention to contemporary issues, and they now confront a culture in which almost all the issues are burned out almost all the time. The writer who wants to tell a story about society that’s true not just in 1996 but in 1997 as well can find herself at a loss for solid cultural referents. What’s topically relevant while she’s planning the novel will almost certainly be passé by the time it’s written, rewritten, published, distributed, and read.
None of this stops cultural commentators—notably Tom Wolfe—from blaming novelists for their retreat from social description. The most striking thing about Wolfe’s 1989 manifesto for the “New Social Novel,” even more than his uncanny ignorance of the many excellent socially engaged novels published between 1960 and 1989, was his failure to explain why his ideal New Social Novelist should not be writing scripts for Hollywood. And so it’s worth saying one more time: Just as the camera drove a stake through the heart of serious portraiture, television has killed the novel of social reportage. Truly committed social novelists may still find cracks in the monolith to sink their pitons into. But they do so with the understanding that they can no longer depend on their material, as Howells and Sinclair and Stowe did, but only on their own sensibilities, and with the expectation that no one will be reading them for news.
THIS MUCH, AT LEAST
, was visible to Philip Roth in 1961. Noting that “for a writer of fiction to feel that he does not really live in his own country—as represented by
Life
or by what he experiences when he steps out the front door—must seem a serious occupational impediment,” he rather plaintively asked: “What will his subject be? His landscape?” In the intervening years, however, the screw has taken another turn. Our obsolescence now goes further than television’s usurpation of the role as news-bringer, and deeper than its displacement of the imagined with the literal. Flannery O’Connor, writing around the time that Roth made his remarks, insisted that the “business of fiction” is “to embody mystery through manners.” Like the poetics that Poe derived from his “Raven,” O’Connor’s formulation particularly flatters her own work, but there’s little question that “mystery” (how human beings avoid or confront the meaning of existence) and “manners” (the nuts and bolts of how human beings behave) have always been primary concerns of fiction writers. What’s frightening for a novelist today is how the technological consumerism that rules our world specifically aims to render both of these concerns moot.
O’Connor’s response to the problem that Roth articulated, to the sense that there is little in the national mediascape that novelists can feel they
own
, was to insist that the best American fiction has always been regional. This was somewhat awkward, since her hero was the cosmopolitan Henry James. But what she meant was that fiction feeds on specificity, and that the manners of a particular region have always provided especially fertile ground for its practitioners.
Superficially, at least, regionalism is still thriving. In fact it’s fashionable on college campuses nowadays to say that there is no America anymore, there are only Americas; that the only things a black lesbian New Yorker and a Southern Baptist Georgian have in common are the English language and the federal income tax. The likelihood, however, is that both the New Yorker and the Georgian watch
Letterman
every night, both are struggling to find health insurance, both have jobs that are threatened by the migration of employment overseas, both go to discount superstores to purchase
Pocahontas
tie-in products for their children, both are being pummeled into cynicism by commercial advertising, both play Lotto, both dream of fifteen minutes of fame, both are taking a serotonin reuptake inhibitor, and both have a guilty crush on Uma Thurman. The world of the present is a world in which the rich lateral dramas of local manners have been replaced by a single vertical drama, the drama of regional specificity succumbing to a commercial generality. The American writer today faces a cultural totalitarianism analogous to the political totalitarianism with which two generations of Eastern bloc writers had to contend. To ignore it is to court nostalgia. To engage with it, however, is to risk writing fiction that makes the same point over and over: technological consumerism is an infernal machine, technological consumerism is an infernal machine . . .
Equally discouraging is the fate of “manners” in the word’s more common sense. Rudeness, irresponsibility, duplicity, and stupidity are hallmarks of real human interaction: the stuff of conversation, the cause of sleepless nights. But in the world of consumer advertising and consumer purchasing, no evil is moral. The evils consist of high prices, inconvenience, lack of choice, lack of privacy, heartburn, hair loss, slippery roads. This is no surprise, since the only problems worth advertising solutions for are problems treatable through the spending of money. But money cannot solve the problem of bad manners—the chatterer in the darkened movie theater, the patronizing sister-in-law, the selfish sex partner—except by offering refuge in an atomized privacy. And such privacy is exactly what the American Century has tended toward. First there was mass suburbanization, then the perfection of at-home entertainment, and finally the creation of virtual communities whose most striking feature is that interaction within them is entirely optional—terminable the instant the experience ceases to gratify the user.
That all these trends are infantilizing has been widely noted. Less often remarked is the way in which they are changing both our expectations of entertainment (the book must bring something to us, rather than our bringing something to the book) and the very content of that entertainment. The problem for the novelist is not just that the average man or woman spends so little time F2F with his or her fellows; there is, after all, a rich tradition of epistolary novels, and Robinson Crusoe’s condition approximates the solitude of today’s suburban bachelor. The real problem is that the average man or woman’s entire life is increasingly structured to avoid the kinds of conflicts on which fiction, preoccupied with manners, has always thrived.
Here, indeed, we are up against what truly seems like the obsolescence of serious art in general. Imagine that human existence is defined by an Ache: the Ache of our not being, each of us, the center of the universe; of our desires forever outnumbering our means of satisfying them. If we see religion and art as the historically preferred methods of coming to terms with this Ache, then what happens to art when our technological and economic systems and even our commercialized religions become sufficiently sophisticated to make each of us the center of our own universe of choices and gratifications? Fiction’s response to the sting of poor manners, for example, is to render them comic. The reader laughs with the writer, feels less alone with the sting. This is a delicate transaction, and it takes some work. How can it compete with a system—screen your calls; go out by modem; acquire the money to deal exclusively with the privatized world, where workers must be courteous or lose their jobs—that spares you the sting in the first place?
In the long run, the breakdown of communitarianism is likely to have all sorts of nasty consequences. In the short run, however, in this century of amazing prosperity and health, the breakdown takes a heavy toll on the ancient methods of dealing with the Ache. As for the sense of loneliness and pointlessness and loss that social atomization may produce—stuff that can be lumped under O’Connor’s general heading of mystery—it’s already enough to label it a disease. A disease has causes: abnormal brain chemistry, childhood sexual abuse, welfare queens, the patriarchy, social dysfunction. It also has cures: Zoloft, recovered-memory therapy, the Contract with America, multiculturalism, the World Wide Web. A partial cure, or better yet, an endless succession of partial cures, but failing that, even just the consolation of knowing you have a disease—anything is better than mystery. Science attacked religious mystery a long time ago. But it was not until applied science, in the form of technology, changed both the demand for fiction and the social context in which fiction is written that we novelists fully felt its effects.