Read Gunn's Golden Rules Online
Authors: Tim Gunn,Ada Calhoun
An amused waitress approached and led us to a booth just to the right of the entrance while Diane kept repeating, “I don’t
need to sit. I just need a hot dog.”
“Well, let’s sit for a minute,” I cajoled, winking at the waitress. “Maybe you’d like some french fries as well.”
“Oh, yes, that would be nice,” she said, and smiled with a look that suggested she could smell them, “and some onion rings, too!”
Onion rings? Maybe she had been in a place like this before.
“Oh, and some pickles!” she called after the waitress.
Pickles? I began to suspect DvF was a diner junkie.
Diane’s energy was low, I could tell. She has a languorous look that I find extremely sexy, but in this case it looked more like a low blood sugar haze. I asked the waitress if she could bring whatever food was ready first as soon as possible. She obliged by bringing the pickles right away. Diane began to perk up as soon as she took a bite.
We talked and laughed and when the hot dogs, french fries, and onion rings arrived (quite speedily!), Diane had two bites of the hot dog, a couple of French fries, and then didn’t even touch the onion rings.
When we got up to leave, the people in the next booth leaped to their feet and asked whether they could take a picture with us. I’m always game and was about to oblige, but Diane stepped in and held her hand up.
“I’m sorry, darlings,” she purred, “but we’re late for an event where we’re both needed very badly. We don’t have time for a picture, but here, have some onion rings!” And she handed her stunned fan the basket.
I’m not sure what the moral is here … I really just wanted to tell that story. But maybe it’s that declaring to a room full of strangers, “I need a hot dog!” won’t get you what you want no matter who you are, unless you follow protocol and sit down
and order like a regular person.
Also: If you’re going to yell demands for food into a room full of strangers, you’d better be as fabulous as Diane von Fürstenberg if you expect to get away with it.
I
SEE DETACHMENT FROM
reality all the time on
Project Runway.
It’s often about three weeks in that the designers become daffy with exhaustion. We shoot each season in thirty or thirty-one days, and something weird always happens on Day 24, every single season. It’s the point of the cycle at which everyone gets annoyed with one another: designers, judges, crew, and producers. Everyone starts complaining about how they need more sleep. Fights break out. Also, everyone gets into magical thinking.
On Day 24 of Season 3, for example, Angela Keslar very somberly approached to ask me a question that was plaguing her. There was a lot of buildup to that meeting. The producers told me that Angela had come to them with questions, to which they responded, “You have to hold your questions for Tim and ask him on camera.”
Well, we went to Mood, and I’m reminding the designers of how much time they have, and she says, “Tim, I have a question. We’re all really tired and really stressed out. And I’m sure you’ll say no, but can we have an extra fifteen minutes?”
“You just answered your own question,” I said. “What do you think?”
“No?”
“No,” I said.
O
UT-OF-TOUCH BEHAVIOR IS
certainly nothing new to the fashion world. I have an infinite number of less-than-endearing stories where it morphs into outrageous divadom. I’ll share a couple of my favorites with you. Both are about people who work at that bastion of the industry,
Vogue
.
In the summer of 2006, a writer named Robert Rorke called to interview me for a
New York Post
story about
Project Runway.
He asked me, “Of all the things you’ve seen since you’ve been in the fashion industry, what’s the one thing you will never forget?”
And I said, without hesitation, “That’s easy. Anna Wintour being carried down five flights of stairs from a fashion show.” He said, not surprisingly, “Tell me more,” and I told him what happened. He ran only one line about it, but I’ll tell you the extended version, including the ridiculous epilogue.
I was at Peter Som’s show at the Metropolitan Pavilion on West Eighteenth Street. It was held on the fifth floor, and there was one large freight elevator. Knowing Anna was a Peter Som fan and knowing she famously dislikes riding in elevators with other people, I thought,
How will she ever get down?
I didn’t have a seat so I was standing, coincidentally, in a place where I could see Anna sitting in the front row with a bodyguard on either side of her.
An announcement is made—“Ladies and gentlemen, please uncross your legs”—which they do so the people in the front row won’t accidentally trip the models walking by them and so the photographers’ shots aren’t obscured. Anna is the only one who doesn’t uncross. Her foot’s sticking out there ready to put some unsuspecting model into the hospital. But anyway, the show ends. The models survive. And as the lights come up,
bam,
Anna’s gone!
I was there with a colleague from Parsons, and we had been discussing the will-she-or-won’t-she-take-the-elevator question, so we ran over to the elevator bay to see if Anna would deign to get on. She wasn’t there. Then we looked over the stairway railing. And what did we see but Anna being carried down the stairs. The bodyguards had made a fireman’s lock and were racing her from landing to landing. She was sitting on their crossed arms.
I ran to the window to see if they would put her down on the sidewalk or carry her to the car like that. They carried her to the car. And I thought:
I will never forget this.
So the
Post
printed the following version of that story on July 9, 2006, a day that will live in infamy: “After leaving a fashion show held in a loft building with only one freight elevator, Gunn wondered how the
Vogue
editor, who doesn’t ride with mere mortals, would get downstairs. ‘Her two massive bodyguards picked her up and carried her down five flights of stairs and then—I looked out the window—they carried her into her car.’ ”
I didn’t think anything of it, but then the next day, Monday morning, Patrick O’Connell,
Vogue
’s director of communications, called and left a message that I was to call Anna Wintour right away. I was too scared to call her back that day, but on Tuesday I called Patrick and was told, “Hold for Ms. Wintour.”
Forgive my language, but I’m thinking I’m about to have diarrhea, I’m such a wreck.
He comes back on the phone and says, “I’m terribly sorry. She’s unavailable at the moment.”
“I can’t handle the suspense,” I said. “Can you please tell me what this is in regards to?”
“Yes,” he said. “She wants you to have the
Post
print a retraction of your statement.”
“That would imply it’s not true,” I said.
“It’s not true,” he said.
“It’s very true,” I said, “and I can tell you exactly when it happened.” Thankfully, I keep a diary. I looked it up and told him the exact date, time, and location.
“Oh dear, oh dear, oh dear,” he says. “I’ll get back to you.”
There are then many more phone calls, each one insisting upon a retraction or at least an apology. I refused.
“I didn’t malign her character!” I insisted, and still do. “My statement was a matter of fact.”
“Ms. Wintour knows how to work a Manolo,” Patrick finally said, angrily.
“Is that what this is all about?” I asked. “If you want an apology from me, here it is: ‘I apologize if I implied that Ms. Wintour doesn’t
know how to work a Manolo
.’ The goal for her departure from the fashion show was clearly speed, and that’s what she received from these bodyguards. Furthermore, I wasn’t alone in seeing this. Dozens of people saw it.”
In his next call to me, he said, “We’re going to have to get the lawyers involved.”
By this time I am not only a ball of anxiety, I’m also spitting mad. I said, “Well then, you’ll please permit me to get some corroborating witnesses.”
As luck would have it, that afternoon a fashion executive was in my office. He asked me why I looked so distraught, and I said, “I’ve been through hell. That
person
over there at
Vogue
is threatening me over a quote in the
Post.
”
I told him the story.
There was a pause, and then he burst out laughing. “I was at that show!” he said. “I saw exactly what you saw!”
He grabbed the office phone and called Patrick right then. Just like that, my nightmare was over. He told Patrick that he, among many others, could attest to the by-now-infamous stairs story. After days of torment, I was off the hook.
But I knew Anna still must have been seething, so I decided I was going to take the high road. I called Richard, the florist I use, told him the basic situation, and asked for a fabulous and tasteful arrangement of all-white flowers to be sent to her office. I got on the subway and delivered a card of my stationery, on which I said something like, “I apologize if my comments in the
Post
caused you any unrest or unease. It was never my intention. With respect and regards, Tim Gunn.”
There was never any acknowledgment, but I felt like I’d done everything I could to put the matter right. And thankfully, I never heard a peep about any of this again. When I met Patrick in person sometime later, I told him, “I am so happy to see you. I was afraid that Anna had hurled the floral arrangement at your head and you were in a coma somewhere. It’s good to see that you are alive and well.”
He laughed, and I felt like I had closure on the whole ordeal. But it made me think that perhaps the devil really does wear Prada. I couldn’t believe how sweet she seemed in that great movie
The September Issue.
Of course, she did know the cameras were on …
When Times Square was shut down the day before New Year’s Eve in 2009, I suspected it was something inside 4 Times Square, which houses
Vogue
. As in: She huffed and she puffed. Although it turned out to be a suspicious unmarked van, there exists on that corner a more constant source of fear.
U
NFORTUNATELY, THE REST OF
the
Vogue
staff follows in her Manolo footprints when it comes to haughtiness.
On September 12, 2006, I was on a panel at the New York Public Library with
Vogue
’s André Leon Talley, as well as the photographer Timothy Greenfield-Sanders and
People
Group’s Martha Nelson. I don’t know how much the audience learned about fashion, but I certainly learned a bit about how ridiculous people can get when they live in the fashion-world bubble.
André Leon Talley arrived with a sizable entourage. And this was not a large greenroom. The NYPL’s director of public programs, Paul Holdengräber, a lovely guy, comes in and says, “We’d like to have a sound check.”
We’re all filing out to go do the sound check and André says, “I don’t need a sound check!” and he stays with his crowd of hangers-on. Fine. The rest of us do the check. Everything sounds great.
When we return to the greenroom, we see that someone has spread a translucent barber’s bib over André and he’s reclining, his arms at his sides. He’s being fed grapes and cubes of cheese one by one, like a bird in a nest.
I can’t believe we’re witnessing this,
I thought.
Well, the best was yet to come.
André is cleaned up. The bib is folded. It’s time to go do the panel.
“The room has been cleared,” André says. It’s not a question; it’s a statement.
“Cleared of what?” Paul says.
André clarifies that he means of people. Apparently he doesn’t like to walk down the aisle of a full auditorium; he prefers it be empty.
Paul is in shock. He says, with a bit of a tone, “Empty? It’s
standing room only. We have no place to move these people
to
.”
The room starts to get tense.
“It doesn’t matter,” I interject. “We don’t have to walk down an aisle. There is a stage door.”
“Why didn’t anyone tell me?” André asks in annoyance.
“I’m telling you now,” I said, “and if you’d come to the sound check, you would have known that, too.”
At the panel, André made a lot of very bizarre pronouncements. Someone in the audience asked why larger-sized women weren’t represented on designers’ racks or in magazines. “Obviously, I’m a large woman,” she said, “and I feel like I’m not marginal, although I think that large women are marginalized.”
It’s a good question, and a common one, but André began praising Mo’nique. “I think there’s no woman more fashionable than Mo’nique,” he said. “I love Mo’nique. And I think that Mo’nique does for the full-figured woman what Rosalind Russell used to do in those wonderful 1950s Technicolor films, and I love Mo’nique, and I say that seriously. That show she had for the large woman, the contest, I thought that was really wonderful, and I always think she’s great on her own show. I think she’s wonderful.”
I couldn’t stay quiet any longer. I tried to tell the woman something useful about sizes in the industry and was glad when Martha Nelson agreed with me.
“Yeah,” she said, “let’s be real.”
At the end of the panel, I let André and his crew go first in the elevator so I wouldn’t have to ride up with them. I just couldn’t handle another moment with him.