Four Arguments for the Elimination of Television (45 page)

Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the
Wall Street Journal
to call him “the Ralph Nader of advertising.” In 1972 he founded the country’s first non-profit ad agency, taking leave of that in 1974 to write this book. Mander is co-author of
The Great International
Paper Airplane Book.

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Copyright

Grateful acknowledgment is made for permission to excerpt from the following:

A Choice of Futures: To Enlighten or Inform?
by Fred Emery and Merelyn Emery, the Centre for Continuing Education, the Australian National University, P.O. Box 4, Canberra, ACT. 2600. Copyright © 1975. Reprinted by permission of the authors.

“Body Thinking: Psychology for Olympic Champs,” article by Dr. Richard Suinn in
Psychology Today,
July, 1976, pp. 38-42. Reprinted by permission of Psychology Today Magazine. Copyright © 1976 by Ziff-Davis Publishing Company.

“Fact or Fiction,” article by Bill Davidson in
TV Guide,
March 20, 1976, pp. 4-8. Excerpted with permission from TV GUIDE® magazine. Copyright © 1976 by Triangle Publications, Inc., Radnor, Pennsylvania.

News from Nowhere
by Edward J. Epstein. Reprinted by permission of Random House, Inc. Copyright © 1973 by Edward J. Epstein.

Seeing with the Mind’s Eye
by Mike Samuels, M.D. and Nancy Samuels. Reprinted by permission of Random House, Inc., and The Bookworks. Copyright © 1975 by Mike Samuels, M.D., and Nancy Samuels.

“The Effects of Light on the Human Body,” article by Richard J. Wurtman in
Scientific American,
July, 1975, pp. 69-77. Copyright © 1975 by Scientific American, Inc. All rights reserved. Reprinted by permission of W. H. Freeman and Company.

“The Scary World of TV’s Heavy Viewer,” article by George Gerbner and Larry Gross in
Psychology Today,
April, 1976, pp. 41-89. Reprinted by permission of Psychology Today Magazine. Copyright © 1976 by Ziff-Davis Publishing Company.

“The Science of Photobiology,” article by Kendric C. Smith in
BioScience,
January, 1974. Copyright © 1974 by BioScience. Reprinted by permission of BioScience and the author.

“There Is a Bias in Television Journalism . . . ” article by John Birt in
TV Guide,
August 9, 1975, pp. 3-7. Excerpted with permission from TV GUIDE® Magazine. Copyright © 1975 by Triangle Publications, Inc., Radnor, Pennsylvania.

FOUR ARGUMENTS FOR THE ELIMINATION OF TELEVISION.
Copyright © 1977,1978 by Jerry Mander. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.

Library of Congress Cataloging-in-Publication Data

Mander, Jerry.

      Four arguments for the elimination of television.

      Bibliography: p.

      1. Television broadcasting—Social aspects—United States. 2. Television broadcasting-Psychological aspects. I. Title.

HE8700.8.M35       301.16’1              77.12558

ISBN 0-688-03274-5

ISBN 0-688-08274-2 pbk.

EPUB Edition AUGUST 2013 ISBN 9780062316806

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