Fizz (40 page)

“Guts and all the nastiness …”
Charles P. Moritz,
Travels, Chiefly on Foot, Through Several Parts of England in 1782
(London: G.G. and J. Robinson, 1797), 138.

Dr. John Watson …
Arthur Conan Doyle,
The Adventures of Sherlock Holmes
(Lewes, UK: Vigo Essential Classics, 2011), iBooks ed.

“aerated lemonade” …
Sutcliffe & Co., print advertisement,
York Herald and County Advertiser,
March 14, 1807.

“laying gunpowder, grain by grain …”
Joseph Priestley,
The Importance and Extent of Free Inquiry in Matters of Religion
(London: J. Johnson, 1785), 40.

“every enemy to civil and religious despotism” …
Quoted in Joseph Priestley,
An Appeal to the Public on the Subject of the Riots in Birmingham
(London: J. Thompson, 1791), 129.

“I cannot but feel better pleased …”
Quoted in F. W. Gibbs,
Joseph Priestley: Adventurer in Science and Champion of Truth
(London: Thomas Nelson and Sons, 1965), 204.

“has a slight fetid smell…”
Benjamin Rush,
Experiments and Observations on the Mineral Waters of Philadelphia, Abington, and Bristol, in the Province of Pennsylvania
(Philadelphia: James Humphreys Jr., 1773), 6.

“The water… cannot be confined …”
Quoted in John J. Riley,
A History of the American Soft Drink Industry: Bottled Carbonated Beverages, 1807-1957
(New York: Arno Press, 1958), 38-39.

“brisk with carbonic acid gas” …
Quoted in George P. Fisher,
Life of Benjamin Silliman, M.D., LL.D.
(New York: Charles Scribner and Company, 1866), 308.

“made noonday in the streets” …
Quoted in Fisher,
Benjamin Silliman,
146.

“quite impossible with my present means …”
Quoted in Riley,
American Soft Drink Industry,
48-49.

“combine amusement with utility…”
Quoted in Riley,
American Soft Drink Industry,
50.

“During the hot season …”
Adlard Welby,
A Visit to North America and the English Settlements in Illinois, with a Winter Residence at Philadelphia
(London: J. Drury, 1821), 172.

“The whole of her practice…”
Quoted in John Uri Lloyd,
Life and Medical Discoveries of Samuel Thomson and a History of the Thomsonian Materia Medica
(Cincinnati: The Lloyd Library of Botany, Pharmacy and Materia Medica, 1909), 12.

“Java's deadly trees”…
Quoted in James Harvey Young,
The Toadstool Millionaires: A Social History of Patent Medicines in America Before Federal Regulation
(Princeton: Princeton University Press, 1961), 47.

“the fishermen of Newfoundland, Labrador…”
“National Drinks: Queer Beverages Peculiar to Some Countries,”
Canaseraga Times,
November 11, 1887.

all that remains of their efforts is a patent…
Henry Smith and Hiram F. Snow, improved beverage, US Patent 56,458, filed May 31, 1866, and issued July 17, 1866.

“For Heaven's sake don't call it herb tea” …
Unattributed and undated history of Hires Root Beer, Dr Pepper Museum Collection, Dr Pepper Museum, Waco, TX.

“I have had a taste of your root beer…”
“The Story of My First Job: Charles E. Hires' Experience,”
Printers' Ink Monthly,
undated news clipping, Dr Pepper Museum Collection.

“Sales increased slowly at first…”
Quoted in John S. Grey, “The Advertising of Hires' Rootbeer,”
Printers' Ink
24, no. 12 (September 21, 1898), Dr Pepper Museum Collection.

“Business success is built upon two foundation rocks …”
“Industrial Philadelphia: The Charles E. Hires Company,” unattributed and undated news clipping, Dr Pepper Museum Collection.

“recover brain and nervous exhaustion …”
Quoted in Frank N. Potter,
The Moxie Mystique
(Virginia Beach: Donning Company/Publishers, 1981), 1.

“Behind us lay Atlanta …”
William Tecumseh Sherman,
Memoirs of General W. T. Sherman
(New York: Library of America, 1990; orig. publ. 1886), 655.

“There was a South of slavery…”
Quoted in Norman Shavin and Bruce Galphin,
Atlanta: Triumph of a People
(Atlanta: Capricorn Corporation, 1982), 132.

“I would rather have a life span of 10 years …”
Quoted in Jerome J. Platt,
Cocaine Addiction: Theory, Research and Treatment
(Cambridge, MA: Harvard University Press, 2000), 3.

“the many worthless, so-called coca preparations” …
Angelo Mariani,
Coca and its Therapeutic Application,
3rd ed. (New York: J. N. Jaros, 1896), 52.

“a feeling as though the body…”
Quoted in Frederick Allen,
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
(New York: HarperCollins, 1994), 22.

“nerve trouble, dyspepsia …”
Quoted in Mark Pendergrast,
For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It,
3rd ed. (New York: Basic Books, 2013), Kindle ed.

“the black population would scarcely…”
Quoted in
Cambridge World History of Food,
s.v. “The Kola Trade,” 2000,
www.credoreference.com/entry/cupfood/the_kola_trade
.

“to avert, as far as practicable…”
Quoted in
World History of Food,
s.v. “The Kola Trade.”

“especially good for keeping …”
Pure Water Co. Ltd., print advertisement,
Illustrated London News,
April 14, 1894.

hot chocolate maker Cadbury …
Cadbury advertisement,
Illustrated London News,
October 22, 1898.

“The general condition has materially improved …”
Quoted in
Cambridge World History of Food,
s.v. “Uses of Kola,” 2000,
www.credoreference.com/entry/cupfood/uses_of_kola
.

The kola nut buzz…
Details of the Coca-Cola formula from Pendergrast,
For God, Country & Coca-Cola.

“Coca-Cola. Delicious! Refreshing!…”
Quoted in Allen,
Secret Formula,
28.

“You know how I suffer with headaches …”
Asa Candler, letter to Warren Candler, April 10, 1888, Asa Griggs Candler Papers, Manuscript, Archives, and Rare Book Library, Emory University, Atlanta, GA.

“a shot in the arm” …
Quoted in Pendergrast,
For God, Country & Coca-Cola.

“a man would explode” …
Quoted in Allen,
Secret Formula,
45.

“breakdown was not so much due to …”
“Greenway Found a Deranged Man,”
Richmond Times,
July 25, 1902.

“I am satisfied that many of the horrible crimes …”
“Cocaine Sniffers: Use of the Drug Increasing Among Negroes of the South,”
New-York Daily Tribune,
June 21, 1903.

“If ever you should visit the Smithsonian …”
Quoted in Richard Swiderski,
Poison Eaters: Snakes, Opium, Arsenic, and the Lethal Show
(Boca Raton: Universal-Publishers, 2010), 234.

“I recommend that a law …”
Quoted in Young,
The Toadstool Millionaires,
236.

“be contented with water…”
Quoted in E. J. Kahn Jr.,
The Big Drink: An Unofficial History of Coca-Cola
(London: Max Reinhardt, 1960), 109.

“In England, I have seen women …”
Quoted in Clayton A. Coppin and Jack C. High,
The Politics of Purity: Harvey Washington Wiley and the Origins of Federal Food Policy
(Ann Arbor: University of Michigan Press, 1999), 148.

“Anybody who says saccharin is injurious …”
Harvey Wiley,
The History of a Crime Against the Food Law
(New York: Arno Press, 1976; orig. publ. 1929), 163.

“It is remarkable what the fear…”
Quoted in Allen,
Secret Formula,
57.

“Dr Pepper stands alone on the bridge …”
Quoted in Harry E. Ellis,
Dr Pepper: King of Beverages
(Dallas: Dr Pepper Company, 1979), 144.

“It's a bully drink …”
Quoted in Bob Stoddard,
Pepsi-Cola: 100 Years
(Los Angeles: General Publishing Group, 1997), 28.

“a poisonous ingredient” …
United States v. Forty Barrels and Twenty Kegs of Coca-Cola, US District Court, Eastern District of Tennessee, Southern Division, Chattanooga, court transcripts, March 13, 1911, US National Archives Online Public Access,
http://research.archives.gov/search?expression=parent-id-lnk:279312
.

“a dirty undershirt” …
Ibid.

“not one indivisible atom …”
Quoted in Allen,
Secret Formula,
193.

“I did not say anything to Mr Candler…”
Quoted in Wilbur G. Kurtz Jr., “Joseph A. Biedenharn,”
Coca-Cola Bottler,
August 1944, Robert Winship Woodruff Papers, Manuscript, Archives, and Rare Book Library, Emory University, Atlanta, GA.

“Those first salesmen …”
“Fifty Fabulous Years of Overseas Growth for Coca-Cola, 1926-1976,”
Refresher USA
8, no. 3 (1976), Coca-Cola Collection, Manuscript, Archives, and Rare Book Library, Emory University, Atlanta, GA.

“the most perfectly designed package …”
Quoted in “The Story Behind … Coca-Cola,”
Changing Times: The Kiplinger Magazine,
November 1959.

“The slums soon will be only…”
Quoted in Anne Cooper Funderburg,
Sundae Best: A History of Soda Fountains
(Bowling Green, OH: Bowling Green State University Popular Press, 2002), 123.

“liquor stampedes”…
Quoted in Michael A. Lerner,
Dry Manhattan: Prohibition in New York City
(Cambridge, MA: Harvard University Press, 2008), 43.

“might have been dreamed up …”
Quoted in Max Rudin, “Beer and America,”
American Heritage,
June-July 2002.

“Since the country's turned-prohibitin'…”%
Quoted in Leah A. Zeldes, “Two Rivers: Drinking Green in Chicago This St. Patrick's Day,”
Dining Chicago,
March 9, 2010.

“In my neighborhood, if you went…”
Quoted in Hank Bordowitz,
Bad Moon Rising: The Unauthorized History of Creedence Clearwater Revival
(Chicago: Chicago Review Press, 2007), 71.

“the new American bar” …
Quoted in Funderburg,
Sundae Best,
103.

“The bar is dead…”
Ibid.

“getting hilarious”…
“Jake and Coca Cola Caused Several Arrests,”
Cincinnati Press,
March 8, 1929.

“But Mr. Woodruff…”
Quoted in Pendergrast,
For God, Country & Coca-Cola.

“I feel that to work …”
Quoted in Allen,
Secret Formula,
165.

“The offering of a product…”
Archie Lee, letter to Robert Woodruff, November 21, 1945, Robert Winship Woodruff Papers.

Its impact was still…
“Ad Age Advertising Century: Top 10 Slogans,”
Advertising Age,
March 29, 1999,
http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-10-slogans/140156
.

“hydra-headed menace …”
Quoted in Constance L. Hays,
Pop: Truth and Power at The Coca-Cola Company
(London: Hutchinson, 2004), Kindle ed.

“There has been a tremendous loss …”%
Harrison Jones, memo to Robert Woodruff, August 22, 1932, Robert Winship Woodruff Papers.

“In the last four years …”
Harrison Jones, memo to Robert Woodruff, undated, Robert Winship Woodruff Papers.

“He embodied all the features …”
Quoted in Coca-Cola Company, “Haddon Sundblom,” undated biography, Coca-Cola Collection.

“If you think you can do better…”
Daniel J. Forrestall, “The History of the Seven-Up Company,” unpublished manuscript, 1989, Dr Pepper Museum Collection.

“simply in order to line up …”
Ibid.

“There may be war” …
Quoted in Pendergrast,
For God, Country & Coca-Cola.

“We'd bring him a sample…”
Quoted in Robert Lockwood Mills with Harry Maurer,
Thomas Elmezzi: The Man Who Kept the Secret
(Great Neck, NY: JET Foundation Press, 2004), 28.

“under no circumstances …”
Pepsi-Cola Company v. The Coca-Cola Company, Supreme Court of the State of New York, County of Queens, motion for the defense, September 17, 1940, Robert Winship Woodruff Papers.

“A lot of people thought I was …”
Walter Mack, speech to the Pepsi-Cola Bottling Association Annual Meeting, November 21, 1975.

“It was like a two-headed monster…”
Walter Mack with Peter Buckley,
No Time Lost: The Autobiography of Walter Mack
(New York: Atheneum, 1982), 120.

“For whatever reasons, our several radio experiments …”
Ralph Hayes, letter, September 8, 1938, Robert Winship Woodruff Papers.

“When I listen to some of the jingles …”
Mack,
No Time Lost,
136.

In 1919 the company granted …
Pendergrast,
For God, Country & Coca-Cola.

“If Hitler comes to power…”
Ray Powers, letter to Robert Woodruff, October 7, 1930, Robert Winship Woodruff Papers.