Authors: Betsy Israel
Tags: #Social Science, #Women's Studies, #History, #United States, #20th Century, #Media Studies
The day Greene arrives, one floor mate warns, “It’s not easy to make friends. Don’t think you’re going to meet just hundreds of boys or that you’ll meet the One.”
She doesn’t. She doesn’t really meet anyone, except Oscar the famous doorman, who gets her name wrong. She goes out for lone walks and contents herself with small gestures such as buying and polishing an improbably shiny red apple. She sits on her bed and brushes her hair or writes a letter. Her actions are in some form repeated in every small room around her, except in those where a drunken girl is crying or smashing glass objects. To escape the sound (they’ve learned from experience that going in results in one-sided four-hour conversations), residents leave the floor and wander off to do what Barbizon girls do when they haven’t scored a date on a Saturday night. They sit in a room filled with young women wearing nightgowns and watch television. Sometimes, after stations have gone off
the air, Barbizon girls, Gael Greene among them, watch the network’s test pattern.
PLAYING IT SINGLE
On television during the mid-to late 1950s, single women showed up in the familiar guises. They were older widows saddened or made sarcastic by life; busybody aunts, maids, older sisters, teachers, or mistress-of-ceremonies types who sang and introduced guests or “gave testimonials,” meaning they held and caressed the sponsor’s product and spoke about it for up to a full five minutes. On commercials, single women were either invisible or ethereal, creatures disconnected from physical life. They never appeared in their apartments or houses or in their offices. We never saw their front steps, their kitchens, their cats. They were pictured only in fantasy scenarios—standing next to Chevrolets and gesturing, waving from magically flying Chevrolets, and dressed most often in evening gowns. The single woman had no place in a domestic scheme, unless she was a spinsterly grandmother or one of those ascendant female consumers, the teenager.
The single woman in 1950s television lived on the sitcom. Here, she almost always played a grown woman who behaved like a perky superannuated teenager. She lived at home, usually with a widowed parent, held a clerical job, and either matchmade crazily for everyone in the cast or became the subject of matchmaking by everyone in the cast. Consider three prime-time examples:
In fifties films, the single woman turns up most often as a recognizable spinster (Kim Novak in
Picnic
;
The Rainmaker
with Katharine Hepburn) or as the exceptional quirky character, in the upper-class division Katharine Hepburn (
Desk Set; Pat and Mike
), and in the working-class, Judy Holliday. In
It Should Happen to You,
she’s a girl—a “goil”—who becomes famous by advertising herself on a billboard; in
Bells Are Ringing,
she works for an answering service, playing a special part for all her clients.
But rarely is the spinster, the shy single sister, the center of the action. As in literature, the spinster serves to better set off the lustrous qualities of the married, engaged, or just physically beautiful star. Either that, or she’s a witch (Kim Novak in
Bell, Book and Candle
) or a monstrous bitch (Joan Crawford in
Johnny Guitar
or just about anything else).
If a film had a single woman at the center, then the central question concerned sex and, specifically, whether or not she had any before marriage. One of the most popular films of the late fifties,
Marjorie Morningstar
, was based on a lengthy Herman Wouk novel set in the 1930s that told in excruciatingly minute detail the whole story of an aspiring actress from a traditional Jewish family that migrated “up” from the Bronx to Manhattan. Marjorie, part princess, part bohemian, struggles with everything—her mother’s prudish interference in her career and snobbish views of boyfriends; the embarrassment and love she feels for her lower-class Jewish relatives; and then the boyfriends themselves, who are so numerous and detailed they need their own book.
But the movie reduces all conflicts to sex. And so it is centered on the novel’s key story—the epic tale of Marjorie and songwriter/intellectual poseur Noel Airman. The film, starring Gene Kelly and Natalie Wood, streamlines the years-long affair—separations, rapprochements, Noel’s impossible drunkenness and cruelty—and in the end marries Marjorie off to the wrong person, which is to miss the whole point. But who cares? It tortures with that core question: Does Marjorie ever break free of her strict Jewish upbringing and sleep with Noel?
In
Franny and Zooey,
the J. D. Salinger novella, the entire narrative is propelled by Franny Glass’s faint in a restaurant and long, depressed recovery on the living room couch. She claims to have had a religious experience (a common enough occurrence in the Glass family), though young female readers were desperate to know if she was pregnant.
I think it’s been fairly well established that she was. And in the book, yes, Marjorie slept with Noel after months of tortuous concerns about frigidity. In the film, though, as in any fifties film, it’s hard to say. Any discussion of sex, any hint of two people possibly having had sex, was so oblique that the only way to really know was to go back to
Peyton Place
and
From Here to Eternity
and read them again. For many young women of the time, that constituted “close” reading.
Sex, and life generally, was even more tortured for the fifties widow. Jane Wyman plays a blind widow who must somehow “go out and meet new people” in
Magnificent Obsession,
then moves on to playing a lonely widow in
All
That Heaven Allows
. She is only in her forties, but her two grown children believe that Mother must now stay at home, mourning her loss. She tries, then slowly does the unexpected: falls in love with her young gardener, Rock Hudson, who takes her out driving and—very unusual for someone of her social standing—to lobster parties at the beach shacks of bohemian friends. She returns home to lectures on how she is maladjusted and possibly insane. In consultation with members of the family’s country club, the children arrange a match for Mother with a respectable doctor. When she turns them down, they drive the gardener away in retaliation and disgust. Then, to make it up to her—to give her something warm and new in her life—they present her with her first TV. That will keep the old girl company! She sits there staring at it, unable to turn it on, her reflection staring back, a lone face trapped in a box. But then she’s up! Breaking with all form, tradition, her entire life, she races out to find her gardener before it is too late.
Of course the most famous single-girl film franchise of the era belonged to Doris Day, as she played a series of working girls with nice apartments, wise-cracking maids, and careers in demanding but still feminine areas, usually interior decorating. She was always well dressed, articulate, and unusually happy with herself. Until someone started teasing her about her love life. Usually this came down to the question of whether she was a virgin. It’s clear that the accusation bothers her—she probably
was
a virgin—but it’s not something that, until now, she’s felt badly about. To achieve the kinds of things she has achieved, she’s had to live a disciplined life, looking after herself, part of which meant keeping in mind society’s vicious sexual double standard. For the time period, this attitude seems less prudish and warping than it does practical. (For of course if she had
not
been a virgin, she’d have had hell to pay for that, as well.)
Unfortunately the issue would in short time make a joke of Doris Day. As comedies began their descent into so-called sophisticated sex romps, the Day/virginity factor became a repetitive gag. (As one producer famously quipped, “I knew Doris Day before she was a virgin.”) She came to seem righteously wholesome. Dull. A too-chatty full-figured gal snobbish critic Dwight MacDonald once described as “bovine.”
But the best of the Day characters were stalwart about sex for a reason.
They understood how easily it could be misinterpreted and used against a single woman. In
Minor Characters,
a 1983 memoir of 1950s Manhattan, Joyce Johnson wrote: “The crime of sex was like guilt by association—not visible to the eye of the outsider, but an act that could be easily conjectured. Consequences could make it manifest…. In the 1950s, sex—if you achieved it—was a serious and anxious act.”
CROSS YOUR LEGS. DO NOT UNCROSS UNTIL WED.
By 1957, sex seemed to be everywhere—in magazines, novels, in the movies—and if you were single and living in the city, there was a sense that it might soon arrive in your very own apartment. The
Saturday Evening Post
was not alone in declaring, “There are new considerations a girl living alone must take into account.”
In all the many etiquette guides, sex had been little more than a shadow presence, an issue alluded to but not directly addressed. Most of these how-to-live guides covered general comportment—how a woman should walk down or cross the street without seeming too “available”; how she should remove an apartment key from her purse, and how, if there was no doorman, one stood there seeming respectable while opening a door, on a city street, all alone. One could further study how to walk down the apartment hallway when putting out garbage; how to stand or sit while talking on the phone, including, in one book, some pointers on gracefully twirling the cord.
Sex, however, rated few paragraphs. Because allegedly there was no sex. Guides were there to help young women better avoid even the hint. A small sampling of postdate evasions from two books, circa 1953:
—(To be said just before reaching home, while yawning). “Gee, I wish I didn’t have to get up so early—six A.M.! (checks watch) How did it get to be so late? I wish I could ask you up, but perhaps another time. I’ve had such a nice evening. Goodnight.” (Girl then very quickly races up steps to house or out of taxi cab. She waves.)
—(To be said as she opens her apartment door and sees a suitcase, a
prop she planted earlier). “Oh my, look!
Ssshhh!
She’s here! My roommate! She’s a stew! She just flew in from Japan. Oh, dear. I’m so sorry. We’ll have to take a rain check on that nightcap, I think.”
—(To be said if the man was already inside, drinking that nightcap). “Well, I do have to get up awfully early.” If that didn’t work, “I wish I could offer a refill, but (blinks, squints) I’m getting a migraine.” In desperation: “My mother is here from Cincinnati. She’ll be back any minute and so…” Sometimes a roommate might magically appear, or a neighbor who needed (female) help with “a very personal and
very upsetting emergency!
”
But it got harder to delete sex as a presence in one’s living room and, generally speaking, in one’s life. As one twenty-five-year-old told a Sunday newspaper supplement in 1957:
I was involved in a…conversation with an unfamiliar young man…and I mentioned that I’d just moved out of my parents’ home into an apartment of my own in Greenwich Village. The young man’s ears perked up, his eyes took on a new gleam, his smile grew enterprising and his manner insinuating. “Oh-h-h, so you live
alone,
do you? And in the Village!?” I realized I’d apparently taken not a new address, but a new address that gave me a whole new character…. I could just see him at my place. We mix up some drinks and…so much for the conversation. You can imagine the rest.
Let’s go back to that man, circa 1953, having his nightcap and listening to excuses in the living room. Here’s how a 1958 guide updated the situation.
From the moment he entered, he leapt to certain conclusions…the curtains are closed and there is alcohol out and on display. The girl has an obvious familiarity with mixing drinks. Note and note well: The way a woman handles…
the liquor question
is essential because men, except for an unusually sensitive minority, immediately assume that if a girl lives alone she is worldly and, especially if she drinks, she must certainly hope to use her freedom as fully as possible.
Many advice columnists counseled meeting men elsewhere—blocks, entire districts, away from one’s apartment. One 1958 guide,
Today’s Manners: Footloose and Fancy Free,
was devoted to this idea, providing many specific suggestions on how to manage oneself while entertaining in public. For example, if a single woman invited friends out for dinner, she would designate an escort for herself, first “making it clear to the management that she was the host, that she would sign the check, but that ‘an escort’ would handle the actual transaction.” If there was no available escort, a man at the table could be “discreetly called upon to do the honors.”