Read Why aren’t we Saving the Planet: A Psycholotist’s Perspective Online

Authors: Geoffrey Beattie

Tags: #Behavioral Sciences

Why aren’t we Saving the Planet: A Psycholotist’s Perspective (27 page)

BOOK: Why aren’t we Saving the Planet: A Psycholotist’s Perspective
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[see it]
(17)

Gesture 17:
Right hand is raised towards the body

[if they’re gonna]
(18)
Gesture 18:
Right hand extends

out in front of the body again, fingers are spread out, palm facing upwards

In this second sequence Gemma is talking about the choice dilemma in supermarkets and how if one product had a high carbon footprint and one had a low carbon footprint then she would buy the low-carbon-footprint product even if the low-carbon-footprint product was more expensive (the reason she gives is that she would feel really guilty doing anything else). We know with Gemma that not only is her explicit attitude to low-carbon-footprint products positive but her implicit attitude is as well. Notice how she uses deictic gestures to refer to high- and low-carbon-footprint products in a consistent way by assigning them to a location in gestural space in gestures 19 and 20 (in this case either to her right or left) and then referring back to these concepts within the same location in gestural space in a consistent manner. So when she says that she would ‘buy the low’, her gesture (gesture 26) moves (and points) to the same location in the gestural space identified in gesture 20. In other words, in both her speech and her gesture she is being perfectly consistent. The unconscious gesture supports rather than contradicts what is being said in the speech of
this participant, whose explicit and implicit attitudes match.

Yeah [if it was like really high]
(19)
[and something was really low]
(20)
:: [but it was the same product]
(21)
[er but there was a difference in price]
(22)
::: [then I]
(23)
::::: [probably still feel really guilty]
(24)
[about buying the high carbon one]
(25)
[so I would buy the low]
(26)

[if it was like really high]
(19)

Gesture 19:
Right hand moves out to the right of the body, fingers are spread, palms are facing upwards

[and something was really low]
(20)

Gesture 20:
Right hand remains extended and the left hand moves out to the left-hand side of the body, fingers are extended, palms are facing upwards

[but it was the same product]
(21)

Gesture 21:
Both hands move back into the centre of the body, index fingers on both hands are extended, pointing inwards to an area in the centre of the gestural space

[er but there was a difference in price]
(22)

Gesture 22:
Index fingers on both hands then point out, away from the body

[then I]
(23)

Gesture 23:
Index finger on the left hand points back towards the body

[probably still feel really guilty]
(24)

Gesture 24:
Left hand then extends out, palms are facing upwards, fingers are spread

[about buying the high carbon one]
(25)

Gesture 25:
Right hand gestures to the right of the body, palms are facing upwards, fingers are spread. Left hand also moves towards the right with palms facing down

[so I would buy the low]
(26)

Gesture 26:
Both hands flip so that they have moved towards the left-hand side of the body

BOOK: Why aren’t we Saving the Planet: A Psycholotist’s Perspective
8.44Mb size Format: txt, pdf, ePub
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