Authors: Peter Sander
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules, and they have
no respect for the status quo.
You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can’t do is ignore them,
because they change things,
they push the human race forward.
And while some may see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world are the ones who do.
Advertisement, 1984
Aldus PageMaker
Allen, Frederick
Altruism
Amelio, Gil
App Store
Apple I
Apple II
Apple Inc.:
early years
incorporation of
in 1990s
origin of company name
“Think Different” tagline
Apple Music Event (October 2001)
Apple Retail Store (
see
Retail)
Apps
Atari
Baba, Neem Karoli
Brand
company
essence of
personal
steps for creating
in Steve Jobs Leadership Model
Brin, Sergey
“Bullshit Bingo”
Bureaucracy
Buzzwords
Canon
CarMax
tagline of
vision of
“Carpet Time”
CEOs
Charisma
Chiat/Day
Collaborative design
Compaq
Competence:
establishment of
success with
Confidence
Cook, Tim
Coors, Bill
Corporate language
Crowdsourcing
Culture
and brand
can-do
components of
defined
employee recognition in
focus in
Japanese
recruiting teams that fit
role of motivation in
and silos
in Steve Jobs Leadership Model
and systemization
and vision
Customer(s)
and brand
developing connectivity with
experience with products
and focus groups
intimacy with
intuition about
knowledge of
mindset of
needs of
sensing your
in Steve Jobs Leadership Model
types of feedback from
viewing things through eyes of
watching your
wrong
Customer intimacy
“Customer pain”
Customer personas
Dell
Desktop publishing
Detail
Direct channel selling
Disney
Diversity
Drexler, Mickey
Edison, Thomas
“Elegant simplicity”
“Elevator speech”
Elkind, Peter
Elliot, Jay
Ellison, Larry
Empathy
Employees, recognition of
Evangelism
Expectations
Experience, of team members
“Failure referencing”
Focus
Ford, Henry
The Fountainhead
(Rand)
Gallo, Carmine
Gassée, Jean-Louis
Gates, Bill
Gateway
General Motors
Google Android
Graphical user interface (GUI)
Graves, Michael
Hawkins, Trip
Hewlett, Bill
Hewlett-Packard (HP):
innovation at
patents issued for
silos at
Steve Wozniak’s work at
Home Depot
Homebrew Computer Club
HP (
see
Hewlett-Packard)
Iacocca, Lee
IBM
Ideas
iMac
Image
In-N-Out Burger
Innovation:
invention vs.
and process
Innovation culture:
company claims about
defined
vision in
The Innovation Playbook
(Webb)
Inspiration
Internal focus
Internet
Invention vs. innovation
iPad
iPhone:
development of
effects on mobile phone industry
introduction of iPhone
iPod:
design of
development of
presentation introducing
Isaacson, Walter
iTouch
iTunes:
development of
problems with
Ive, Jonathan
Japanese culture and innovations
Jobs, Paul and Clara
Jobs, Steve:
college years
death of
declining health of
early years
11-year hiatus from Apple
temperament of
travels in India (
See also
Steve Jobs Leadership Model)
Johnson, Ron
Jondali, Abdulfattah “John”
Jordan, Michael
Kelleher, Herb
Kottke, Daniel
LaserWriter
Lasseter, John
Leadership:
basic definition of
business definitions of
and coercion
and culture
as tyranny
Lincoln, Abraham
Lisa computer
Locke, Edwin
Lucasfilm
Macintosh computer:
advertising for
development of
early sales
software on
“Management by wandering around” (MBWA)
Markkula, Mike:
early involvement in Apple
recruitment of Mike Scott
McDonald’s
Message
being the face of your company
and brand
delivery of
evangelism with
in introducing iPod
simplicity of
in Steve Jobs Leadership Model
Microsoft:
PC growth at
power of
tablet computing platform
Mission statements
Money
Mossberg, Walter
Motivation:
in culture
in leadership
The Motley Fool (website)
Napster
NeXT Computer
NeXTMail
“Noble purposes”
Nocera, Joe
Observation, customer
Odyssey
(Sculley)
Optimism
Organizing actions
OS X operating system
Outsiders
Packard, Dave
Page, Larry
PARC (Xerox Palo Alto Research Laboratory)
Passion
Patents
Personal brand
Personal style
“Pirates”
Pixar
Planning
Platforms
The Prime Movers
(Locke)
Process
Product(s)
being the face of
and brand
bundling of
“cool”
and customer
importance of
perfecting
as platform
simplicity of
in Steve Jobs Leadership Model
Product design:
importance of
and sensory experience
simplicity of
Product packaging
Professional style
Psychedelics
“Quick 3” Test
Rand, Ayn
Raskin, Jef
Recruiting
Reed College
Research and development (R&D)
Résumés
Retail:
and buying experience
and dealer network
design of Apple stores
innovation in
Rewards, employee
Risk management
Schultz, Howard
Scott, Mike
Sculley, John:
conflict with Jobs
firing of
hiring of
and leadership
Silos
Simonton, Dean Keith
Simplicity
Simpson, Joanne Schieble
Simpson, Mona
Software
Software Arts
Solar energy industry
Spindler, Michael
Stanford University commencement address
Steve Jobs Leadership Model:
other models vs.
steps in
tyranny in
uniqueness of
See also specific components, e.g.:
Message
System
Taglines
Teams
Thomas, Dave
Threes, power of
Time
magazine
Toy Story
(film)
Toyota
Twain, Mark
Value propositions
VisiCalc
Vision
and brand
characteristics of good
and culture
and customers
defined
exciting
importance of
invention vs. innovation
of iPhone
and message
mission vs.
passion vs.
and perfecting products
respect through
in Steve Jobs Leadership Model
as synthesis of ideas
and visionaries
Visionaries
Walton, Sam
Wayne, Ronald
Webb, Nicholas
Wozniak, Steve:
and Apple I
and Apple II
introduction to Jobs
work at HP
Xerox
Zen
Zuckerman, Mark
P
ETER
S
ANDER
is an author, researcher, and consultant in the fields of business, personal finance, and location reference. He has written or collaborated on 27 books, including
The 100 Best Technology Stocks You Can Buy 2012, The Innovation Playbook, The Dentsu Way, Value Investing for Dummies
,
The 100 Best Stocks You Can Buy 2012
,
101 Things Every American Should Know About Economics
, and the Cities Ranked & Rated series. He is also the author of numerous articles and columns on investment strategies. He worked for 21 years as a marketing program manager for a major Silicon Valley tech firm and has an MBA from Indiana University. He lives in Granite Bay, CA.