Frenemies: The Epic Disruption of the Ad Business (and Everything Else) (43 page)

Jeff Goodby, op-ed,
Wall Street Journal
, June 24, 2015.

The value of the euro was about 10 percent more than the dollar.

Amir Kassaei,
Campaign US
newsletter, January 13, 2016.

These numbers are from an internal Publicis Groupe report.

Bill Bernbach, quoted in Andrew Cracknell,
The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
(Philadelphia: Running Press, 2011).

Garett Sloane, “Amazon's Prime Ad Play,”
Ad Age
, November 13, 2017.

  Ad Fraud Report by The&Partnership's media agency, m/SIX and Adloox, March 2017.

James Whittaker, “Rise of the Machines,”, June 24, 2015.

Julia Angwin, Jeff Larson, Surya Mattu, and Lauren Kirchner, “Machine Bias: There's Software Used Across the Country to Predict Future Criminals. And It's Biased Against Blacks,”
, May 23, 2016.

Roger McNamee, “I Invested Early in Google and Facebook. Now They Terrify Me,”
USA Today
, August 8, 2017.

“Toolkit 2017,” a joint study by the marketing company Warc and Deloitte Digital, released December 14, 2016.

Gary Vaynerchuk,
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-Awareness
(New York: HarperCollins, 2016).

Scott Goodson,
Uprising: How to Build a Brand—and Change the World—by Sparking Cultural Movements
(New York: McGraw-Hill, 2012).

The firm sponsoring the statue received a black eye in the fall of 2017 when it paid $5 million to the federal government to settle claims that it paid female employees less than men.

Jim VandeHei, The, April 19, 2016.

Nevertheless, the
is still bathed in red ink losing $61 million in fiscal 2016–2017.

Rob Norman, “Interaction,” GroupM preview, February 2017.

Ben Thompson,
, September 6, 2017.

In April 2018, Gotlieb announced he was stepping down as global chairman of GroupM.

Patrick Coffee, “WPP Tightens the Screws on Cannes Lions Owner amid Threats to Skip Next Year's Festival,”, September 27, 2017.

Other books

Craphound by Cory Doctorow
Carnival Sky by Owen Marshall
I Dare by Sharon Lee, Steve Miller
Nessa Connor by Nessa Connor
Boardwalk Mystery by Gertrude Chandler Warner
Bluegate Fields by Anne Perry
Vacation Dreams by Sue Bentley Copyright 2016 - 2020